Cookie Policy

CHASE AND STATUS

COOKIES POLICY

Hello! This is our cookies policy, which gives you information about the use of cookies on our site to help you to understand why we use these and how you can make choices about those uses.

Cookies are small files made up of letters and numbers which get stored on the browser or hard drive of the computer, smartphone or other device you use to access our website, if you agree. Cookies can gather information about your use of the site and help us to identify and distinguish you as a user of the website.

We use cookies on this site to help make the website work properly, to ensure you can do what you need to on the site and to help us make improvements to the site and the things we are offering by understanding how users are using the site.

We use a few different types of cookies on the site. These include:

Strictly necessary / essential cookies: these cookies are required for our website to work properly. They are always enabled because our website cannot operate without them. These might include, for example, cookies which allow you to log in to certain, secure areas of the site, or to add items to your basket. You can choose to disable these cookies via your browser settings but this may mean that certain parts of our website don’t work.

Analytical / performance cookies: these give us information about how many users are visiting our site and how users are moving around the site. This information helps us to improve the way the website works and the content on it.

Functionality cookies: these cookies enable us to recognise you when you return to our site, so that we can personalise the content presented to you and ensure the site remembers any preferences you have selected (such as currency choices).

Targeting cookies: these record your visits to our site including which pages you visit, items you have clicked on and links you have followed. We will use this information to make the website content, and any advertising on it, more relevant to you and your interests. We may also share this information with third parties with whom we work so that the advertising they present on their own sites is more relevant to you.

The table below gives you more information about the individual cookies that we use and what we use them for.


Cookie Title

Cookie Name

Purpose and Duration

More Information

GA4 User Tracking

_ga

Used to distinguish unique users by assigning a randomly generated client ID. This cookie is essential for recognising returning visitors and understanding user behaviour across sessions. Expires after 2 years unless deleted earlier.

https://support.google.com/analytics/answer/11397207?hl=en

GA4 Session Control

_ga_<container-id>

Maintains session state, such as identifying the current session and linking multiple user interactions within that session. This cookie expires after 2 years, but resets on new activity.

https://support.google.com/analytics/answer/7667196?hl=en

GA4 Referrer Tracking

Referrer (HTTP Header)

Not a cookie, but used for identifying the source through which users arrive (e.g., search engines, social media). Used in analytics reporting to assess traffic sources. Temporary – applies only during the browsing session.

https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Referer

GA4 Event Data Storage

Custom via JS

Used to log interactions like clicks, form submissions, or video plays. Typically stored as part of GA4’s data layer and not a specific cookie, but may involve temporary session data. Session-based – cleared when session ends.

https://support.google.com/analytics/answer/9322688?hl=en

Google Signals Cookie

Various (via Google account)

Used if Google Signals is enabled, collecting anonymised demographic and interest data from signed-in users. Enables audience insights like age, gender, and interests. Expires up to 26 months depending on user activity.

https://support.google.com/analytics/answer/7532985?hl=en

IP Anonymisation Data

N/A

IP address is anonymised before being stored. No direct cookie is involved but important for privacy compliance.

https://support.google.com/analytics/answer/2763052?hl=en

Device/Tech Data Cookie

Part of _ga family

Automatically captures data like browser type, OS, and screen resolution for performance optimisation. Stored with _ga cookie – 2 years.

https://support.google.com/analytics/answer/11397207?hl=en

UTM Tracking

N/A (via URL)

Not a cookie, but uses URL parameters to track campaigns (e.g., utm_source, utm_medium). This data is stored in session and passed to GA4. Temporary – stored in browser memory for duration of the session.

https://support.google.com/analytics/answer/1033863?hl=en

MailerLite Tracking

_mailerlite_session

Used to manage session data for subscribers. Tracks activity during signup and helps manage mailing preferences. Temporary – deleted when the browser is closed.

https://www.mailerlite.com/legal/privacy-policy

MailerLite Consent

ml-consent

Records user consent for newsletter subscription and marketing communications. Ensures GDPR compliance. Expires after 1 year unless user revokes consent.

https://www.mailerlite.com/help/gdpr-consent-fields

Google Ads Tracking

_gcl_au

Used by Google Ads to store and track conversions. Helps attribute ad clicks to specific actions on site. Expires after 3 months.

https://support.google.com/google-ads/answer/2407785?hl=en

Facebook Pixel

_fbp

Enables retargeting by identifying visitors across websites. Helps in delivering relevant ads. Expires after 3 months.

https://www.facebook.com/business/help/471978536642445

Retargeting Cookies

Varies by platform

These cookies track past user behaviour for remarketing purposes. They enable ad platforms to show relevant ads to users who visited the site. Duration varies – typically 90 days or until browser is cleared.

Depends on ad network – e.g., Google, Meta, TikTok, etc.

Campaign Attribution

utm_campaign, utm_medium, etc.

Captured in URL and processed for ad tracking purposes, these are not cookies but assist in matching users to specific campaigns. Session-based or stored in local storage temporarily.

https://ga-dev-tools.web.app/campaign-url-builder/


Third parties may also use cookies on our site, over which we have no control. These may include, by way of example, advertising networks, social media platforms and third parties that provide web traffic analysis services. You can find more information about these in the table above.

You can opt out of Google Analytics tracking across all websites by visiting their opt out page, which can be found at https://tools.google.com/dlpage/gaoptout.

You can choose which analytical, functional and targeting cookies we can set when you use our site, by clicking on the Manage Preferences section of our cookies banner, or by clicking here.

You can also choose to reject all cookies by selecting ‘decline’ in our cookies banner. If you choose to reject all cookies, unfortunately some parts (or all) of our website may not work properly or may not be accessible.

If you have any questions about the use of cookies on our website, you can contact us by emailing info@frameartists.co.uk.